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What Toys Were Popular In The 60S

Written by Oliver Nov 15, 2023 · 4 min read
What Toys Were Popular In The 60S
Top Toys of the 1960s American Profile
Top Toys of the 1960s American Profile

Are you curious about what toys were popular in the 60s? If so, you’ve come to the right place! In this article, we’ll take a trip down memory lane and explore the most popular toys that kids were playing with in the 60s. So, let’s get started!

Table of Contents

Barbie Dolls

One of the most iconic toys of the 60s was the Barbie doll. Created by Mattel in 1959, Barbie quickly became a favorite among young girls. With her long blonde hair, perfect figure, and fashionable clothes, Barbie was the epitome of 60s style.

Throughout the decade, Barbie’s popularity continued to soar as new dolls and accessories were introduced. Some of the most popular Barbie dolls of the 60s include:

  • 1961 – Bubble Cut Barbie
  • 1963 – Color Magic Barbie
  • 1965 – American Girl Barbie

If you were a young girl in the 60s, chances are you had a Barbie doll (or two) in your toy collection.

Hot Wheels

For young boys in the 60s, Hot Wheels were the ultimate toy. Created by Mattel in 1968, Hot Wheels were die-cast toy cars that were designed to be fast and flashy. With their sleek designs and bright colors, Hot Wheels quickly became a favorite among young boys.

Throughout the decade, new Hot Wheels cars were introduced, including some of the most popular models:

  • 1968 – Custom Camaro
  • 1969 – Twin Mill
  • 1969 – Beach Bomb

If you were a young boy in the 60s, chances are you had a collection of Hot Wheels cars that you played with for hours on end.

Lego

Although Lego was first introduced in the 30s, it wasn’t until the 60s that the toy really took off in popularity. With their colorful plastic bricks, Lego sets allowed kids to build their own structures and creations, sparking their imaginations and creativity.

Some of the most popular Lego sets of the 60s included:

  • 1964 – Lego Basic Sets
  • 1965 – Lego System Sets
  • 1968 – Lego Space Sets

Whether you were building a castle or a spaceship, Lego was the perfect toy for sparking your creativity and imagination.

G.I. Joe

For young boys who loved action figures, G.I. Joe was the toy of choice in the 60s. Created by Hasbro in 1964, G.I. Joe was a 12-inch action figure that was designed to be tough and rugged.

Throughout the decade, new G.I. Joe figures and accessories were introduced, including some of the most popular:

  • 1964 – Action Soldier
  • 1965 – Action Sailor
  • 1967 – Action Marine

With their realistic uniforms and weapons, G.I. Joe action figures provided hours of imaginative play for young boys in the 60s.

Easy-Bake Oven

For young girls who loved to bake, the Easy-Bake Oven was the toy of choice in the 60s. Introduced by Kenner in 1963, the Easy-Bake Oven allowed kids to bake their own cakes and cookies with a light bulb-powered oven.

Throughout the decade, new Easy-Bake Oven models and accessories were introduced, including:

  • 1964 – Easy-Bake Oven and Snack Center
  • 1967 – Easy-Bake Oven and Party Center
  • 1968 – Easy-Bake Oven and Molly O’Neill Cookbook

For young girls in the 60s, the Easy-Bake Oven provided hours of fun and delicious treats to share with family and friends.

FAQs

What other toys were popular in the 60s?

Other popular toys of the 60s include Etch A Sketch, Spirograph, Operation, and Twister.

Are any of these toys still popular today?

Yes! Barbie, Lego, and Hot Wheels are all still popular toys today, with new models and designs being introduced regularly. G.I. Joe and the Easy-Bake Oven have also made comebacks in recent years.

Where can I buy these toys?

You can buy these toys at most toy stores, as well as online at sites like Amazon and eBay.

We hope you enjoyed this trip down memory lane and reminiscing about the most popular toys of the 60s. Whether you were a Barbie-loving girl or a Hot Wheels-collecting boy, these toys will always hold a special place in our hearts.


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How many of these popular '60s toys do you remember? Click Americana.


How many of these popular '60s toys do you remember? Click Americana.