In the 1960s, many iconic brands emerged and became popular among the youth culture in the United States. These brands represented the changing times and the shift towards a more liberal and rebellious society. In this article, we will take a closer look at some of the most popular brands of the 60s and how they influenced the fashion, music, and lifestyle of that era.
Brands that Defined the 60s
The 60s were defined by a rebellion against the mainstream culture and a desire for freedom and self-expression. This was reflected in the popular brands of that era, which included:
1. Levi's
Levi's jeans were a staple of the 60s fashion scene. They were worn by both men and women, and their durable, comfortable design made them perfect for the casual, laid-back style of the era. Levi's jeans were often paired with t-shirts, button-down shirts, and leather jackets, creating a look that was both cool and effortless.
2. Converse
Converse Chuck Taylor All-Stars became a symbol of the counterculture movement in the 60s. The shoes were originally designed for basketball players, but their simple, classic design and affordable price made them a hit with young people across the country. Converse were often worn with jeans and t-shirts, and became a staple of the casual, comfortable style of the 60s.
3. Ray-Ban
Ray-Ban sunglasses were a must-have accessory in the 60s. The iconic Wayfarer and Aviator styles were worn by celebrities and musicians, and became a symbol of cool and rebellion. Ray-Bans were often paired with leather jackets and denim, and their timeless design continues to be popular today.
How Brands Influenced the Culture of the 60s
The popular brands of the 60s not only influenced fashion, but also music and the overall lifestyle of the era. These brands represented a rejection of the conservative values of the past, and a desire for freedom and self-expression.
The music of the 60s was heavily influenced by the counterculture movement, and many musicians, such as The Beatles and The Rolling Stones, became style icons in their own right. Their fashion choices, which often included Levi's jeans, Converse shoes, and Ray-Ban sunglasses, helped to popularize these brands even further.
The casual, comfortable style of the 60s also reflected the changing lifestyle of the era. Young people were rejecting the formal, structured society of the past, and were instead embracing a more laid-back, carefree way of life. The popular brands of the 60s reflected this shift, and became symbols of the new, free-spirited culture.
Conclusion: The Legacy of 60s Brands
The popular brands of the 60s continue to have a lasting impact on fashion and culture today. Levi's, Converse, and Ray-Ban are all still popular brands, and their timeless designs continue to be worn by people of all ages. These brands represent a time of rebellion, freedom, and self-expression, and their influence can still be felt today.
Tips for 60s-Inspired Style
If you want to incorporate 60s style into your wardrobe, here are a few tips:
- Invest in a pair of Levi's jeans or cutoff shorts
- Wear a classic pair of Converse Chuck Taylor All-Stars
- Add a pair of Ray-Ban sunglasses to your collection
- Experiment with bold prints and bright colors
- Accessorize with vintage jewelry and hats
FAQs
What were the popular brands of the 60s?
Levi's, Converse, and Ray-Ban were among the most popular brands of the 60s.
What did 60s fashion look like?
60s fashion was characterized by bold prints, bright colors, and a casual, comfortable style. Popular items included Levi's jeans, Converse shoes, and Ray-Ban sunglasses.
How did brands influence the culture of the 60s?
Popular brands of the 60s represented a rejection of the conservative values of the past, and a desire for freedom and self-expression. These brands helped to shape the fashion, music, and lifestyle of the era.
Hair Care in the 60s
In addition to clothing and accessories, hair care was also an important part of 60s style. Women often wore their hair in bouffant or beehive styles, while men favored long, shaggy haircuts.
To achieve the iconic bouffant or beehive style, women would tease their hair to create volume, and then use hairspray to hold the style in place. This style was often paired with a headband or scarf to complete the look.
Men's haircuts of the 60s were often long and shaggy, with bangs that fell over the forehead. This style was popularized by musicians such as The Beatles and The Rolling Stones, and became a symbol of rebellion and nonconformity.
Overall, hair in the 60s was all about volume, texture, and individuality. Whether you were going for a bouffant or a shaggy cut, the key was to embrace your natural hair texture and create a unique, personalized style.
